Brand Legacy

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So far Brand Legacy has created 7 blog entries.

Can the energy drink category change its clothes: from baddie to goodie?

This week, around 50000 runners will take part in the London Marathon, and among the official partners is Lucozade Sport, the sister brand to Lucozade Energy. We take a look at energy drink brands and consider their perceptions as 'goodies' or 'baddies'.

Can the energy drink category change its clothes: from baddie to goodie?

Bear Necessities

Macho adventurer Bear Grylls has publicly renounced his vegan lifestyle. And he’s not the only high profile celeb to do so. What might this augur for the little green tick of ‘health’?

Bear Necessities

A study in Consumer Behaviour and Attitudes towards Sustainable Issues

Study Objectives How do people's attitudes translate into personal behaviour around sustainable issues and how did tis change in the first lockdown? Which sustainability issues matter and how much do people feel they can make a difference?

A study in Consumer Behaviour and Attitudes towards Sustainable Issues

Lockdown prompts more scratch cooking and less food waste – but will it last?

We asked 1,000 UK consumers to tell us how lockdown had changed their habits in shopping for food, preparing it and consuming it, and found that the biggest claimed changes were around preparing more meals from scratch and wasting less food. 

Lockdown prompts more scratch cooking and less food waste – but will it last?
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