We believe in building brands with purpose & authenticity to drive business growth.
We have a particular interest in the sustainability agenda & its growing role within marketing.
From our London base, we work across the UK & internationally.
WHAT WE DO:
BRAND POSITIONING
Defining and evolving brand purpose & positioning for brands
Guiding development of the marketing mix to land the strategy
PROPOSITION BUILDING
Developing and evaluating insight-led product & service propositions to support brand strategy
INNOVATION
Creating innovation platforms as springboards for ideation
Developing and refining insight-led ideas
SEGMENTATION
Identifying segments for sustainable brand growth
Developing category vision & brand portfolio strategy
STRATEGY & INSIGHT
Applying a range of insight tools & workshops to solve your brand & marketing challenges
OUR TOOLS:
OUR CLIENTS:
We have worked with many FTSE 100 clients & other great brands & organisations across a wide range of sectors.
We work with not for profit organisations at a discounted rate
OUR PEOPLE
Lucy Richardson – Managing Partner
Lucy has over 25 years of blue-chip marketing experience. She began her career as a brand manager at Diageo in UK & France, & was at Added Value UK & Germany for 12 years, where she was CEO of the UK business. In 2008 she founded Brand Legacy.
Abigail Bray – Managing Partner
Abi has over 25 years agency & clientside experience in market research. She began her career at Research International, before moving to Bristol-Myers Squibb pharma & later ICI Paints, She then moved to Added Value, prior to working freelance & then joining Brand Legacy in 2015.
Paul Leatherdale – Associate
Previously a Director of the marketing agency Added Value, Paul is a quantitative specialist and a great innovator of applying consumer and customer insight in order to heighten its effectiveness in business.
Michael Martin – Associate
Michael has over 25 years’ experience in consumer insight and brand strategy, across a range of blue-chip clients and sectors. He specialises in applying segmentation to brand-planning.
Andy Howden – Associate
Andy is a quantitative specialist whose previous experience includes working in consumer insight for ICI, Unilever and as a Board Director of Added Value. He brings his expertise to client projects as well as business development.
Melanie Cameron – Associate
Melanie has over 20 years’ experience in research including Kantar and Conquest Research & Consultancy. She specialises in quantitative insight, particularly on brand equity & segmentation
