Unboxing ChatGPT

May 25th, 2023|Categories: General|

How afraid of ChatGPT should marketing and insight professionals be? Yes, we can harness its potential to deliver predictable solutions in a smarter, agile way... But we humans still have a vital role to play in making creative leaps, using our imagination , making ethical judgements and narrating the ambiguities of true human experience.

Can the energy drink category change its clothes: from baddie to goodie?

April 19th, 2023|Categories: Brand Positioning, Health|

This week, around 50000 runners will take part in the London Marathon, and among the official partners is Lucozade Sport, the sister brand to Lucozade Energy. We take a look at energy drink brands and consider their perceptions as 'goodies' or 'baddies'.

A study in Consumer Behaviour and Attitudes towards Sustainable Issues

November 10th, 2020|Categories: Environment|

Study Objectives How do people's attitudes translate into personal behaviour around sustainable issues and how did tis change in the first lockdown? Which sustainability issues matter and how much do people feel they can make a difference?

Lockdown prompts more scratch cooking and less food waste – but will it last?

September 16th, 2020|Categories: Environment|

We asked 1,000 UK consumers to tell us how lockdown had changed their habits in shopping for food, preparing it and consuming it, and found that the biggest claimed changes were around preparing more meals from scratch and wasting less food. 

Go to Top