Brand Positioning

Can the energy drink category change its clothes: from baddie to goodie?

This week, around 50000 runners will take part in the London Marathon, and among the official partners is Lucozade Sport, the sister brand to Lucozade Energy. We take a look at energy drink brands and consider their perceptions as 'goodies' or 'baddies'.

Can the energy drink category change its clothes: from baddie to goodie?

Bear Necessities

Macho adventurer Bear Grylls has publicly renounced his vegan lifestyle. And he’s not the only high profile celeb to do so. What might this augur for the little green tick of ‘health’?

Bear Necessities
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