Unlocking the ‘soft power’ of British brands (with a nod to the Coronation) Unlocking the ‘soft power’ of British brands (with a nod to the Coronation) Unlocking the ‘soft power’ of British brands (with a nod to the Coronation) With the Coronation nearly upon us we take a look at how British brands can capitalise on their Britishness. Unlocking the ‘soft power’ of British brands (with a nod to the Coronation)