Unboxing ChatGPT
How afraid of ChatGPT should marketing and insight professionals be? Yes, we can harness its potential to deliver predictable solutions in a smarter, agile way... But we humans still have a vital role to play in making creative leaps, using our imagination , making ethical judgements and narrating the ambiguities of true human experience.
Unlocking the ‘soft power’ of British brands (with a nod to the Coronation)
With the Coronation nearly upon us we take a look at how British brands can capitalise on their Britishness.
Can the energy drink category change its clothes: from baddie to goodie?
This week, around 50000 runners will take part in the London Marathon, and among the official partners is Lucozade Sport, the sister brand to Lucozade Energy. We take a look at energy drink brands and consider their perceptions as 'goodies' or 'baddies'.
Bear Necessities
Macho adventurer Bear Grylls has publicly renounced his vegan lifestyle. And he’s not the only high profile celeb to do so. What might this augur for the little green tick of ‘health’?
A study in Consumer Behaviour and Attitudes towards Sustainable Issues
Study Objectives How do people's attitudes translate into personal behaviour around sustainable issues and how did tis change in the first lockdown? Which sustainability issues matter and how much do people feel they can make a difference?
Lockdown prompts more scratch cooking and less food waste – but will it last?
We asked 1,000 UK consumers to tell us how lockdown had changed their habits in shopping for food, preparing it and consuming it, and found that the biggest claimed changes were around preparing more meals from scratch and wasting less food.
Has lockdown halted progress on reducing plastic packaging?
We recently asked 1,000 UK consumers to tell us about their main environmental concerns, and plastic waste is clearly right up there alongside climate change.
Did Lockdown provide a further nudge towards a plant-based diet?
We recently asked 1,000 UK consumers (aged 18 – 64) if during lockdown they had adopted a more fully plant – based diet.
Was the ‘lockdown lifestyle’ more environmentally friendly?
While the UK public might have appreciated the environment more during lockdown, did they actually think their own lifestyle changed in a way that benefitted the environment?